Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and featured in publications such as The New York Times and Forbes.
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09:30 - 10:30 AM Pacific, 12:30 - 1:30 PM Eastern
Main Session Track
You can’t build a community until you have an audience to create it together with. This presentation by Neal Schaffer, Author of The Age of Influence, will help you construct a strategy at the intersection of digital, content, and social media that will help you yield more influence, be seen and heard by more people, and ultimately accelerate the building of your own tribe.
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10:40 - 11:10 AM Pacific, 1:40 - 2:10 PM Eastern
Main Session Track
Quizzes were the most viral lead magnet last year and they’re set to do even better this year. If you’ve ever struggled with getting your lead magnet noticed, getting people to actually sign up for it and then converting those leads into clients then this is the solution. I’m going to walk you through exactly why quizzes can bring in leads on autopilot and convert, all the elements you need in order to create a high converting quiz and exactly how to nail your big quiz topic so you can create a clickable headline that has your ideal client lining up to take your quiz.
What you will learn:
Why a Quiz works so well as a lead magnet
How to create a quiz that generates leads on autopilot.
Choosing a quiz topic that converts like crazy with a clickable headline.
The main elements of a high converting quiz
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11:20 - 11:50 AM Pacific, 2:20 - 2:50 PM Eastern
Main Session Track
Buyer personas are deeply flawed. At their worst, they’re reductive of real people’s needs. At their best, they ignore the needs of part of your marketing team, which includes brand, content, and PR. Instead, marketing teams should create audience personas. These represent a brand’s entire audience, from potential customers to the people in the broadest community who might serve as the most influential amplifiers. Learn about your entire audience, how to tap into their motivations, and how to create your own audience personas.
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12:00 - 12:30 PM Pacific, 03:00 - 03:30 PM Eastern
Main Session Track
Discover how to develop an income generating membership plan so you can confidently launch your membership site with at least one money attracting online course inside.
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01:00 - 01:30 PM Pacific, 04:00 - 04:30 Eastern
Main Session Track
Launching and growing a successful membership requires us to make many decisions. The most important one is where it fits within our business model. After we figure that out, everything else becomes much more clear.
We’ll have the insights to create irresistible positioning, compelling pricing and a highly converting sales system so we can create the perfect program to suit our individual lifestyle and business goals. I’ll show you how to create the best success path for both you and your clients.
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01:45 - 02:15 PM Pacific, 04:45 - 05:15 PM Eastern
Main Session Track
Blame it on social isolation. Blame it on the political climate. Whatever the cause, there is a massive rise in the popularity of online communities. And any entrepreneur who wants to survive, let alone thrive, into next year had better take note: The golden ticket to success hinges on your ability to build, grow, and most importantly, nurture a loyal community.
This session will delve into the reasons why having an online community is a necessity in 2022 and beyond, the three main elements you MUST have to make one successful, and the one thing that will inevitably make or break your attempt should you take on this challenge.
Anyone who stays until the end will receive an incredibly useful community-building power tool.
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02:30 - 03:00 PM Pacific, 05:00 - 05:30 PM Eastern
Main Session Track
1. The secret key to building a brand people desire
2. Why there has never been a best time to build a membership
3. The three ways to build trust and break all the conventional rules and stereotypes
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04:00 - 04:45 PM Pacific, 07:00 - 07:45 PM Eastern
Main Session Track
Social media, content marketing–it’s a lot to handle as a small (micro?) biz owner. Here’s how to create a content plan that works FOR you.
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03:15 - 03:45 PM Pacific, 06:15 - 06:45 PM Eastern
Main Session Track