Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 9-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, software-as-a-service, and agency side. Earlier in her career, Amanda created Fitbit’s B2B content program and helped build their B2B marketing team. She also led marketing for ski lift ticket company Liftopia and for SEO content agency Growth Machine.
Amanda has spoken at marketing events like Demand Curve’s Growth Summit, and guest lectured at Columbia Business School and Cornell University. In her spare time, she teaches a cohort-based course called Content Marketing 201. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.