Carolyn O’Brien

Carolyn O’Brien

  • Founder, Your Marketing Measured
  • Founder

Carolyn O’Brien started her career in New York in television ad sales and tech start ups. She loved seeing small start-ups transforming and grow.

While working in operations and partnerships in these tech companies, Carolyn was able to connect with the small business community. It was here that she learned that most entrepreneurs are chasing sales instead of understanding their conversions. This became even more amplified as small businesses became a bigger part of the online industry. The myths, misconceptions and misinformation about growing your online business was staggering. After 10 years in Fortune 500 companies and Tech Startups, she felt she had valuable information that needed to be brought to the online business world and she started her business to help online entrepreneurs grow and scale using marketing and metrics.

Carolyn lives in Connecticut with her husband and infant son and giant Goldendoodle!


Getting Started with Business Metrics: Tracking Template

Wondering what numbers you should actually be looking at in your business? Sales? Revenue, Conversion Rates? And not sure how or where to track them? Download to get your FREE Metrics Tracking Template and a 12 page Metrics 101 Guide.


Metrics Mastery

  • Metrics dashboard course with “how-to” videos to help you get the most from your metrics.
  • Ten modern, easy to understand “plug and play” dashboard templates to get answers to all your questions (using Google Data Studio-no paid software required!)
  • Corresponding data collection sheets (using Google Sheets!)
  • Easy step by step directions to get started
  •  Video lessons to guide you every step of the way
  • BONUS: Lessons to help you create custom dashboards
  • BONUS: Trainings on how to automate some data collection
  • BONUS: how to connect your Google Analytics Account
  • BONUS: 12 Page Metrics 101 Guide

All Sessions by Carolyn O’Brien

3rd Day October 1, 2022
02:00 - 02:30 PM Pacific, 05:00 - 05:30 PM Eastern

Using Metrics to Scale Your Online Business - Carolyn O'Brien

2nd Day September 30, 2022
1st Day September 29, 2022