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Based on his bestselling book "Superfans". Pat is teaching you how to build an engaged audience for your online business right from the start. Using specific and actionable real-world examples, you'll learn how to get people to your website and turn them into customers and brand ambassadors.
In essence, Pat will show you how to re-connect with people again - because we're living in a digital age that often forgets about the real human connection, and what that can do for us as business owners and entrepreneurs.
Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and featured in publications such as The New York Times and Forbes.
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You can’t build a community until you have an audience to create it together with. This presentation by Neal Schaffer, Author of The Age of Influence, will help you construct a strategy at the intersection of digital, content, and social media that will help you yield more influence, be seen and heard by more people, and ultimately accelerate the building of your own tribe.
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Quizzes were the most viral lead magnet last year and they’re set to do even better this year. If you’ve ever struggled with getting your lead magnet noticed, getting people to actually sign up for it and then converting those leads into clients then this is the solution. I’m going to walk you through exactly why quizzes can bring in leads on autopilot and convert, all the elements you need in order to create a high converting quiz and exactly how to nail your big quiz topic so you can create a clickable headline that has your ideal client lining up to take your quiz.
What you will learn:
Why a Quiz works so well as a lead magnet
How to create a quiz that generates leads on autopilot.
Choosing a quiz topic that converts like crazy with a clickable headline.
The main elements of a high converting quiz
Buyer personas are deeply flawed. At their worst, they’re reductive of real people’s needs. At their best, they ignore the needs of part of your marketing team, which includes brand, content, and PR. Instead, marketing teams should create audience personas. These represent a brand’s entire audience, from potential customers to the people in the broadest community who might serve as the most influential amplifiers. Learn about your entire audience, how to tap into their motivations, and how to create your own audience personas.
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Discover how to develop an income generating membership plan so you can confidently launch your membership site with at least one money attracting online course inside.
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Launching and growing a successful membership requires us to make many decisions. The most important one is where it fits within our business model. After we figure that out, everything else becomes much more clear.
We’ll have the insights to create irresistible positioning, compelling pricing and a highly converting sales system so we can create the perfect program to suit our individual lifestyle and business goals. I’ll show you how to create the best success path for both you and your clients.
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Blame it on social isolation. Blame it on the political climate. Whatever the cause, there is a massive rise in the popularity of online communities. And any entrepreneur who wants to survive, let alone thrive, into next year had better take note: The golden ticket to success hinges on your ability to build, grow, and most importantly, nurture a loyal community.
This session will delve into the reasons why having an online community is a necessity in 2022 and beyond, the three main elements you MUST have to make one successful, and the one thing that will inevitably make or break your attempt should you take on this challenge.
Anyone who stays until the end will receive an incredibly useful community-building power tool.
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1. The secret key to building a brand people desire
2. Why there has never been a best time to build a membership
3. The three ways to build trust and break all the conventional rules and stereotypes
Social media, content marketing–it’s a lot to handle as a small (micro?) biz owner. Here’s how to create a content plan that works FOR you.
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Join Serial Entrepreneur Rob Walling as he shares his keynote presentation
About Rob: Rob Walling is a serial entrepreneur who has started and sold multiple startups. He runs the most trusted community for bootstrappers, called MicroConf, and the first startup accelerator for SaaS bootstrappers, TinySeed.
In addition, his podcast Startups for the Rest of Us has been running for a decade and now has more than 500 episodes and 10 million downloads. And he’s invested in more than 100 SaaS companies.
He’s been teaching founders how to build, launch and grow startups for 15 years through the conference, two best-selling books, his podcasts, and hundreds of essays.
Rob has been quoted in dozens of major publications, including: The Wall Street Journal, Forbes, Entrepreneur, and Inc. Magazine (full list at robwalling.com/press), and he even has a Wikipedia entry.
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Can games, learning theory, and psychology help us make our content more engaging? We’ll share real-world examples of how gamification can improve blog posts, online courses, landing pages, membership sites, and more. And we’ll highlight how the WordPress block editor makes creating interactive content easier than ever.
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Join Piccia Neri, UX Lead, creative director and image maker who bridges the gap between UX and UI with a focus on inclusion, accessibility, and creativity, as she gives a live review of a membership site.
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Most course creaters are great at their topic/niche but aren’t so great at marketing, sales, and running a business. In this session we’ll go beyond the course itself and go over the exact formula that most 7-figure course creators follow to run their entire business. From traffic generation, to the highest converting sales funnel for courses, the right way to ask for testimonials, to setting up systems that allow your course business to run without you… this session has what you need to setup and run a successful course BUSINESS… and not just a course.
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A successful membership is a membership where members stay months after months. For that you need to have your ideal members joining (not everybody), you need a solid onboarding process that makes them feel like they are in the right place and you need to make sure that you have the right amount of content, support and accountability.
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The (often surprising) ways that membership site owners can maintain growth, as discovered by working for years with 6 and 7 figure a year membership sites.
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Discover how to select the best membership software for you so you can quickly launch your membership site with the most powerful WordPress tools available today.
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In this session Ian will share a blueprint for getting more sales for your memberships and courses through email marketing – and how to make sure you never run out of ideas for emails!
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While you might not be on Shark Tank soon, you definitely need to prepare for traffic surges! Flash sales, Black Friday/Cyber Monday, email blasts, and viral social posts can crash your site if you aren’t prepared for the influx of traffic.
Tom Fanelli, CEO of Convesio, will teach you how to prepare your WordPress membership site for a high-traffic web event. He’ll cover load testing, optimization strategies, tech stacks, and how to deal with unexpected, last-minute issues.
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Join Neal Schaffer for a live Q&A about growing your online business using digital marketing
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WordPress membership sites and business solutions do not need to be complicated. We now have the top notch components, available for free in the repository, to setup and launch a fully featured membership solution in minutes. LaunchKit makes WordPress into a coherent and logical platform “solution” instead of a random collection of competing parts so that smart people can focus on their business ideas instead of wasting time building Frankenstein monsters or chasing shiny balls.
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I will review the top metrics that Google cares about the most and give practical tips to the audience that they can do to improve their SEO.
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Your website is key to your membership business. There are many disasters that can damage years of work that you have put into your site. These disasters happen lot more often that you would imagine. In this session we talk about ways to protect yourself from them.
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As a leader, you never know when you’ll face the decision that will make or break you. In the early days of a global pandemic, Meetup CEO David Siegel had to pivot his company’s business model from being an IRL-focused community platform to offering online events. Learn to work with your feelings of fear and uncertainty to make smart, decisive calls even when the stakes are high.
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Learn how to go from solopreneur to CEO by building your remote dream team strategically. Using your time wisely and optimizing what you choose to delegate, who you choose to hire, and how to manage your team effectively are just a few of the topics covered that will help you grow your online courses and memberships without burning out as you try to do everything on your own.
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How measuring your marketing is the key to scaling and growing your online course and business.
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In this session, Melody will discuss exactly how to:
✅ Grow Your Recurring Revenue For Your Membership
✅ Identify The Three Most Important Numbers for Your Membership
✅ Simple Tools to Calculate Lost Revenue and How to Fix It
There are a lot of myths about attention, but how do you create learning experiences that your audience will really engage with?
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Join your host, Jonathan Denwood, and some of our speakers and sponsors for a special live panel including giveaways!
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Start & grow your online business with the help of 20+ real-world experts. Join us live from 9/29 – 10/01.