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#Event Speakers

These sessions go live on Day 2. We're excited!


Keynote Presentation - Stair Step Your Way to a Successful Membership Site - Rob Walling

Join Serial Entrepreneur Rob Walling as he shares his keynote presentation

About Rob: Rob Walling is a serial entrepreneur who has started and sold multiple startups. He runs the most trusted community for bootstrappers, called MicroConf, and the first startup accelerator for SaaS bootstrappers, TinySeed.

In addition, his podcast Startups for the Rest of Us has been running for a decade and now has more than 500 episodes and 10 million downloads. And he’s invested in more than 100 SaaS companies.

He’s been teaching founders how to build, launch and grow startups for 15 years through the conference, two best-selling books, his podcasts, and hundreds of essays.

Rob has been quoted in dozens of major publications, including: The Wall Street Journal, Forbes, Entrepreneur, and Inc. Magazine (full list at robwalling.com/press), and he even has a Wikipedia entry.

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10:00 - 10:30 AM Pacific, 01:00 - 01:30 PM Eastern Main Session Track

Gamify Your Content - Ronnie Burt

Can games, learning theory, and psychology help us make our content more engaging? We’ll share real-world examples of how gamification can improve blog posts, online courses, landing pages, membership sites, and more. And we’ll highlight how the WordPress block editor makes creating interactive content easier than ever.

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10:45 - 11:15 AM Pacific, 01:45 - 02:15 PM Eastern Main Session Track

Delivering a Great User Experience to Your Members - Piccia Neri

Join Piccia Neri, UX Lead, creative director and image maker who bridges the gap between UX and UI with a focus on inclusion, accessibility, and creativity, as she gives a live review of a membership site.

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11:30AM - 12:00 PM Pacific, 2:30 - 3:00PM Eastern Main Session Track

Beyond the Course - How to Run a Course Business that is Profitable and (mostly) Passive - Jacques Hopkins

Most course creaters are great at their topic/niche but aren’t so great at marketing, sales, and running a business. In this session we’ll go beyond the course itself and go over the exact formula that most 7-figure course creators follow to run their entire business. From traffic generation, to the highest converting sales funnel for courses, the right way to ask for testimonials, to setting up systems that allow your course business to run without you… this session has what you need to setup and run a successful course BUSINESS… and not just a course.

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12:30 - 01:00 PM Pacific, 03:30 - 04:00 PM Eastern Main Session Track

Creating a unique experience for your members (starts with onboarding) so they'll never want to leave - Nathalie Doremieux

A successful membership is a membership where members stay months after months. For that you need to have your ideal members joining (not everybody), you need a solid onboarding process that makes them feel like they are in the right place and you need to make sure that you have the right amount of content, support and accountability.

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01:15 - 01:45 PM Pacific, 04:15 - 04:45 PM Eastern Main Session Track

The Levers Behind Membership Growth and How to Pull Them - Matt Inglot

The (often surprising) ways that membership site owners can maintain growth, as discovered by working for years with 6 and 7 figure a year membership sites.

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02:00 - 02:30 PM Pacific, 05:00 - 05:30 PM Eastern Main Session Track

Launch Your Training Based Membership Site with WordPress - Chris Badgett

Discover how to select the best membership software for you so you can quickly launch your membership site with the most powerful WordPress tools available today.

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02:45 - 03:15 PM Pacific, 05:45 - 06:15 PM Eastern Main Session Track

The Email Masterplan for Online Memberships and courses - Ian Brodie

In this session Ian will share a blueprint for getting more sales for your memberships and courses through email marketing – and how to make sure you never run out of ideas for emails!

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03:30 - 04:00 PM Pacific, 06:30 - 07:00 PM Eastern Main Session Track

The Shark Tank Effect - How to Prepare Your Membership Site for a High Traffic Event - Tom Fanelli

While you might not be on Shark Tank soon, you definitely need to prepare for traffic surges! Flash sales, Black Friday/Cyber Monday, email blasts, and viral social posts can crash your site if you aren’t prepared for the influx of traffic.

Tom Fanelli, CEO of Convesio, will teach you how to prepare your WordPress membership site for a high-traffic web event. He’ll cover load testing, optimization strategies, tech stacks, and how to deal with unexpected, last-minute issues.

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04:15 - 04:45 PM Pacific, 07:15 - 07:45 PM Eastern Main Session Track


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